The marketing classes offered at Greenwood High School (and many other schools) deconstruct many marketing concepts that you are very likely to encounter regardless of your desired career path. Mr. Reece Spears, a marketing teacher himself, elaborates the benefits of attending one.
Mr. Spears believes that marketing is a class that anyone can find value in. He says that the reason for this is because it hits a wide range of topics. The concept of marketing within itself is composed of content from Math, English, Social Studies, etc. He adds, “Even doctors and lawyers have to get clients.”
Mr. Spears then details that Greenwood isn’t teaching Principles of Marketing during the course of the 2023 school year. Business & Marketing Essentials has taken its place this time around. According to Mr. Spears, the difference between the two classes is in the marketing concepts they focus on and their approach to teaching the subject. Business & Marketing Essentials, as the name suggests, serves as an introduction to the basics of the various concepts. Due to the all-encompassing style of the class, the material is taught at a slower pace. Principles of Marketing expounds the individual theories in detail and isn’t covering several topics. Therefore, the class is faster paced.
These concepts are all but omnipresent in everyday life. The proclamation of their supposed value naturally raises the question: If anyone can take away real value from these classes, regardless of who they are, then why are they not required courses? Mr. Spears states they are not mandatory courses because core classes teach skills (solving algebraic equations, reading & annotating passages of text, and problem solving), while marketing teaches the application of said skills (sales statistics, scholarly studies, customer service, etc.).
You can attain that same wisdom from simply experiencing the situations yourself, but you can be braced before you even find yourself in them. So why wait? Take a marketing class!